The latest news, direct from Everywhere.

BBC World News Vending Machine

  • Client:BBC America
  • Role:Engineering, Creative, Management, Production

In a world so volitile, even national news can seem local, disregarding the intricate interplay each nation and action has on the other. BBC World News wanted to illustrate their committment to not only the latest news, but its context within a greater whole.

So on a busy New York street, a BBC World News feed was placed beside traditional newspaper dispensers. And individuals picking up their morning news stopped and listened to a report which instantly changed the relevance and immediacy of the paper that they had just purchased.